Search Engine Optimization (SEO)

This 8-hour program helps you understand various tips and techniques needed to ensure that your personal / business blog or website shows up on Google FIRST PAGE!

Across the internet billions of websites compete with each other for getting on to Google 1st Page.

Search Engine Optimization (SEO) ensures that your website shows up on Google First Page. Appropriate use of the right KEYWORDS, TAGS, LINKS and content will help you achieve this.

You need to learn SEO from experts who have done SEO for their own website (s) and ensured that they figure on the FIRST PAGE of GOOGLE.

 NOTE: Our website http://www.my-17-online-incomestreams.com/ is the FIRST LINK on Google FIRST PAGE for the keyword “Online Income.”

COURSE CONTENTS

Session #1: SEARCH ENGINE BASICS

Anatomy of a Search Engine, Manipulating Search Engines, Creating the SEO Plan, Achieving ORGANIC SEO

Session #2: BUILDING YOUR SITE for SEO

Things to consider before building the site, Understanding Website Optimization, Components of an SEO-friendly Page, Things to consider after building the site, Leveraging the keyword Optimization, Heuristics

Session #3: PAY-PER-CLICK and SEO

PPC CategoriesKeyword Competitive Research, Writing Effective Ad Descriptions, Monitoring and Analysing results, Understanding Keyword Placement, ALT and other Tags and Attributes, Landing pages, A/B Testing, Behavioural Targeting, Keyword budgeting, Bid management, Tracking keywords and conversions, reducing PPC costs, Improving CTR, ROI of PPC, Google AdWords, Yahoo Search Marketing, Microsoft adCentre.

Session #4: TAGGING YOUR WEBSITE

Site tagging, Using Redirect Pages, Search Engine spam, Multi-lingual sites, CMS, Viral content, Basics of Link building

Session #5: Optimizing SEARCH STRATEGIES

Directories, Geo-targeting SEO strategies, Using submission tools, Pay-for-inclusion Services

Session #6: ROBOTS, SPIDERS & CRAWLERS

What are robots, spiders and crawlers? Robot Exclusion Standard, Robots META Tag, Inclusion with XML Site Mapping, Social-media Optimization, Analysing SEO Success, Competitive Analysis, Conversion Analysis, Analysing Server Logs, Optimization for major search engines (Google, MSN, Yahoo)